SEO and Search Marketing Blog

I write all these blog posts to help simplify SEO a little for busy business people. In addition to exploring easy search marketing tips, I explore the topics covered in Google Search Central to help people get the most out of this valuable resource.

Can the Meta Description Tag Help with Google Ranking or Driving Website Traffic?

A few minutes spent editing or creating meta could drive more website traffic. Find out how in this post.

Inbound Links Have Become A Less Important Ranking Factor for Google.

Spending a lot of time curating inbound links to your website may not offer much benefit these days and may even do harm. Read more.

Why Your Website's Pages Need to be High-Quality, Trustworthy, and Relevant.

In this post I explore why web page content quality is more important for ranking than a purely keyword focus these days. Read more.

Case Study: Solar Gate Systems.

This Oxford-based company wanted us to get them first page listings for their top keyword phrases. Learn how we got on.

How Come Our £50/Month Budget SEO Package Costs So Little?

Our Budget SEO Package is hundreds of pounds cheaper a month than most SEO firms' offerings. How does it work, and is it effective? Read more.

Spending Time Refreshing Your Website Pages Can Drive Higher Google Ranking.

Businesspeople are always short on time, so spending it refreshing web pages needs to be worthwhile. It could be worth looking at what Google says on the topic. Read more.

Will AI-generated Content Rank Well on My Website?

Many website owners are experimenting with AI generation tools and discovering that they can produce what seems to be reasonably useful information. But will it help or hinder ranking? Read more.